Wednesday, February 26, 2014

Neutral Colors Will Neutralize Objections



Around here, we love purple…it’s our company’s signature color.  We have purple chairs, purple koozies, purple bags, clips, cups, pens, flowers and have even had purple paperclips and staples.  So, what would our Realtors say if one of their clients had purple walls in the house they were preparing to sell?  Well, they’d suggest they cover it up with a nice taupe or sand shade of course.  This goes back to our point we have stated in the past, “The way we live in a house is completely different than how we stage a home to sell.”

While your favorite colors may be the exact complement to your living style, the shades and hues may be a complete distraction and turn-off to buyers.  Take a look at these two examples:

 
A majority of the buyers who walk into these kitchens would already be making a “paint the kitchen” entry on their mental “To Do List.”  Since moving is already a pretty big chore, most buyers are looking for move-in-ready and each entry on that To Do List is one step closer to eliminating the home from consideration.  The best way to present a home is for the walls, inside and out, to be painted a neutral color. 
                  

Eliminating objections is the key to a faster sale.  If you're looking to sell your home and would like some help preparing it for the sale, give the Realtors at Lora & Company Real Estate a call at 515-432-8872 or visit our website, www.CallLora.com.